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Brands & Categories
China 2016: CHINA TOP 100 BRANDS IN BRIEF| 51 - 60
51. New Oriental
COMPANY New Oriental Education & Technology Group Inc. BRAND VALUE US$ 1,155 Million YEAR-ON-YEAR CHANGE -2% HEADQUARTERS Beijing INDUSTRY Education YEAR FORMED 1993
Founded in 1993, New Oriental offers a range of educational programs, services and products. The company has an extensive network of schools, bookstores and learning centers and an online network with nearly 12 million registered users. Its Koolearn website oers over 2000 subjects. New Oriental is traded on the New York Stock Exchange.
52. Youku Tudou
COMPANY Youku Tudou Inc. BRAND VALUE US$ 1,076 Million YEAR-ON-YEAR CHANGE NEW HEADQUARTERS Beijing INDUSTRY Technology YEAR FORMED 2012
Youku Tudou is the result of the 2012 merger of China’stwo biggest video sites. An internet television platform, it enables users to view and share a wide array of content across multiple devices. Measured by user time spent, Youku Tudou is China’s third largest website.
53. Harbin Beer
COMPANY Anheuser-Busch InBev NV/SA. BRAND VALUE US$ 1,011 Million YEAR-ON-YEAR CHANGE 23% HEADQUARTERS Harbin INDUSTRY Alcohol YEAR FORMED 1900
Founded by a Russian businessman in 1900, Harbin Brewery Group Ltd is one of the oldest beer companies in China. After the foundation of the People’s Republic of China, Harbin became one of the beer giants in northeast China. In 2004, Harbin Brewery was bought by Anheuser- Busch InBev.
54. Bright Dairy
COMPANY Bright Dairy & Food Co Ltd. BRAND VALUE US$ 1,011 Million YEAR-ON-YEAR CHANGE -1% HEADQUARTERS Shanghai INDUSTRY Food & Dairy YEAR FORMED 1996
Bright Dairy & Food Company is principally engaged in the processing, production and distribution of dairy products. It was formed in 1996 from Shanghai Dairy Company and Shanghai Industrial Holdings of Hong Kong. It became a publicly traded company in 2002 and is listed on the Shanghai Stock Exchange.
55. Wu Liang Ye
COMPANY Wu Liang Ye Yibin Company, Ltd. BRAND VALUE US$ 1,002 Million YEAR-ON-YEAR CHANGE 28% HEADQUARTERS Yibin INDUSTRY Alcohol YEAR FORMED 1959
Wu Liang Ye is a distiller of a variety of types of baijiu, of which Wu Liang Ye is the best known. The Group is a SOE (State Owned Enterprise) whose other interests include printing, pharmaceuticals and logistics.
56. Snow Beer
COMPANY China Resources Beer Holdings Company, Ltd. BRAND VALUE US$ 997 Million YEAR-ON-YEAR CHANGE 9% HEADQUARTERS Beijing INDUSTRY Alcohol YEAR FORMED 1994
CR Snow first began brewing Snow Beer in 1994. Today, the Snow Beer product range is brewed under a joint venture between China Resources Beer Holdings Co Ltd, a SOE (State Owned Enterprise), and SABMiller.
57. CR Sanjiu
COMPANY China Resources Sanjiu Medical & Pharmaceutical Co Ltd. BRAND VALUE US$ 909 Million YEAR-ON-YEAR CHANGE 25% HEADQUARTERS Shenzhen INDUSTRY Healthcare YEAR FORMED 1999
CR Sanjiu distributes its healthcare and pharma products at over 90,000 points of sale and more than 5,000 hospitals throughout China. It is a subsidiary of Chinese Resources (Holdings) Company, Ltd, a SOE (State Owned Enterprise). The company was listed on the Shenzhen Stock Exchange in 2000.
58. Luzhou Laojiao
COMPANY Luzhou Laojiao Co Ltd.
BRAND VALUE US$ 875 Million YEAR-ON-YEAR CHANGE 27% HEADQUARTERS Luzhou INDUSTRY Alcohol YEAR FORMED 1950
Luzhou Laojiao is a strong spirit (more than 50% alcohol) with a history that goes back to the Ming Dynasty. The spirit is exclusively produced by the Luzhou Laojiao Company, a SOE (State Owned Enterprise).
59. Hainan Airlines
COMPANY Hainan Airlines Co Ltd. BRAND VALUE US$ 866 Million YEAR-ON-YEAR CHANGE 37% HEADQUARTERS Shanghai INDUSTRY Airlines YEAR FORMED 1993
Hainan Airlines’ first ocial flight was made in 1993, from Haikou to Beijing. Today the airline operates 500 international and domestic routes, covering 90 cities worldwide. It was listed on the Shanghai Stock Exchange in 1997.
60. Lao Feng Xiang
COMPANY Lao Feng Xiang Co Ltd. BRAND VALUE US$ 859 Million YEAR-ON-YEAR CHANGE 40% HEADQUARTERS Shanghai INDUSTRY Jewelry Retailer YEAR FORMED 1848
In 1848 the first Lao Feng Xiang Jewelry Shop opened, in Shanghai. Today the company has a network of 2700 retail stores in mainland China’s primary and secondary cities as well as overseas in Manhattan, USA and Sydney, Australia.