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Highlights

China 2016: INTRODUCTION | TAKE AWAYS

12 Prescriptive ideas for building brand strength in today’s China 1 Mobilize&nbs.. Read more

China 2016: INTRODUCTION | CROSS CATEGORY TRENDS

Mobile transforms Chinese market, as brands face challenges of growth MOBILE MOBILE USE SEE.. Read more

China 2016: INTRODUCTION |TOP 100 GROWTH

Top 100 value rise keeps pace with rate of Top 100 Global brands  .. Read more

Thought Leadership & Analysis

China 2016: THOUGHT LEADERSHIP |AGENCY RESPONSE

THE FUTURE ISNOW-HOW ARE MEDIA AGENCIES RESPONDING? Patrick Xu CEO GroupM China Patrick.Xu@groupm... Read more

China 2016: THOUGHT LEADERSHIP |SOCIAL MEDIA

LEVERAGING WORD OF MOUTH THROUGH WECHAT CONTENT ANALYSIS REVEALS HOW TO WIN FRIENDS AND INFLUENCE PE.. Read more

China 2016: THOUGHT LEADERSHIP |MANAGING CHANGE AND COMPLEXITY

SUCCESSFUL BRANDS EMBRACE THE POWER OF THE PLATFORM IF A BRAND’S NOT MOBILE, IT’S GOIN.. Read more

China 2016: THOUGHT LEADERSHIP |MANAGING CHANGE AND COMPLEXITY

NAVIGATING THE EVOLVING ADVERTISING LANDSCAPE OF CHINA CONTENT VARIATION HELPS OVERCOME MARKET COM.. Read more

China 2016: THOUGHT LEADERSHIP |SENIOR MARKETING

TURNING SILVER INTO GOLD A DIGITAL-LITERATE, AGING POPULATION REPRESENT A WEALTH OF OPPORTUNITY .. Read more

China 2016: THOUGHT LEADERSHIP |YOUTH MARKETING

HOW TO GET YOUR BRAND TO THE HEART OF CHINA’S POST 95 GENERATION FORTUNE.. Read more

China 2016: THOUGHT LEADERSHIP |SPORTS MARKETING

SPORTS TAKE CENTER STAGE IN CHINESE MARKETPLACE THE TIME IS RIGHT FOR BRANDS TO SEIZE SPORTS MA.. Read more

China 2016: RESOURCES | METHODOLOGY

BrandZ™ Brand Valuation Methodology  INTRODUCTION The brands that appear in this report .. Read more

China 2016: PERFORMANCE ANALYSIS | OVERSEAS REVENUETOP RISERS

Faster growth, lower value brands indicate China market’s potential It is getting much t.. Read more

China 2016: PERFORMANCE ANALYSIS | OVERSEAS REVENUE

Appliance, airlines and technology brands lead in overseas revenue Chinese brands c.. Read more

China 2016: PERFORMANCE ANALYSIS | NEWCOMERS

10 newcomers from nine categories reach Top 100 Ten newcomer brands from nine categories .. Read more

China 2016: PERFORMANCE ANALYSIS | BRAND CONTRIBUTION

Strong Brand Contribution helps improve future earnings Brand Contribution is the unique .. Read more

China 2016: BUILDING BRAND VALUE | 6. CREATIVE QUALITY

Big creative ideas can turn strategy into magic A lot depends on the big idea, the overarching thou.. Read more

China 2016: BUILDING BRAND VALUE | 3. CORPORATE REPUTATION

Decline in Corporate Reputation impacts both multinational and Chinese brands Th.. Read more

China 2016: BUILDING BRAND VALUE | 4 . INNOVATION

Innovation drives brand value and greater market penetration Innovation, real innovation,.. Read more

China 2016: BUILDING BRAND VALUE | 5. DIGITAL COMMUNICATION

Chinese consumers are on mobile, but engaging them can be challenging China had almost 670 million .. Read more

China 2016: INTRODUCTION | STOCK PERFORMANCE

Stock portfolios of the most valuable Chinese brands outperform market The extreme fluctuations.. Read more

China 2016: INTRODUCTION | MARKET-DRIVEN BRANDS

Market-driven brands now exceed half of ranking value for first time Market-driven brands compr.. Read more

China 2016: INTRODUCTION | CONSUMER MOOD

Optimistic consumers spend,  but priorities begin to change    Chines.. Read more

China 2016: INTRODUCTION | CHINESE VS. MNC BRANDS

Chinese brands now equal multinationals in Brand Power Chinese brands have achieved .. Read more

China 2016: INTRODUCTION | THE CHINESE DREAM

Individuals sustain confidence in realizing the Chinese Dream In November 2012, .. Read more

China 2016: BUILDING BRAND VALUE | 1. CONSUMER INSIGHT

Price matters, but consumers now seek quality and premium Remarkably, given the slowdown of China&r.. Read more

China 2016: BUILDING BRAND VALUE | 2. DIFFERENCE

Now Salient, Chinese brands must communicate Difference Chinese brands continue .. Read more

China 2016: INTRODUCTION | Implications for Brands

With all these changes, China remains a singular opportunity for brand growth – but a more.. Read more

China 2016: INTRODUCTION | Overview

Value rises 13% despite slower economy and stock market slide OPTIMISTIC CONSUMERS MOBILIZE TO PURS.. Read more

China 2016: CEO Q&A | Edward Cheng

    Tencent is the most valuable brand in China and a global leading Internet giant... Read more

China 2016: CEO Q&A | Wang Zhenghua

Wang Zhenghua started with one plane in 1994. Ten years later, the government granted him a license.. Read more

China 2016: In turbulent times, brand strength protects and propels the winners

In turbulent times, brand strength protects and propels the winners Consider these circum.. Read more

China 2016: RESOURCES | BRANDZ™ CHINA TOP 100 TEAM

These individuals created the report, providing research, valuations, analysis and insight.. Read more

China 2016: RESOURCES | CONTACT DETAILS

The BrandZ™ brand valuation contact details The brand valuations in the BrandZ™ .. Read more

China 2016: CATEGORIES IN BRIEF | Travel Agencies

CONSUMER TOURISM APPETITE BOOSTS CATEGORY EXPANSION    With a value increase of 3.. Read more

China 2016: CATEGORIES IN BRIEF | Telecom Providers

STATE-OWNED COMPANIES COMPETE TO ROLL OUT 4G    The telecom providers category decline.. Read more

China 2016: CATEGORIES IN BRIEF | Technology

BRANDS SPEED OVERSEAS GROWTH, ESPECIALLY SMARTPHONE MAKERS The technology category increased 32 pe.. Read more

China 2016: CATEGORIES IN BRIEF | Soft Drinks

WATER BRAND VALUE SURGES ON HEALTH, PREMIUM TRENDS The soft drinks category reappears in the Br.. Read more

China 2016: CATEGORIES IN BRIEF | Retail Analysis

ALIBABA FACES JD.COM COMPETITION, PLUS TMALL AND TAOBAO CHALLENGES  What a diference a ye.. Read more

China 2016: CATEGORIES IN BRIEF | Retail

CONSUMERS KEEP SPENDING, BUT PURCHASE MORE WISELY    The retail category declined 2 pe.. Read more

China 2016: CATEGORIES IN BRIEF | Real Estate

INCENTIVES, LOWER INTEREST RATES, STIMULATE REAL ESTATE REBOUND With a steep 50 percent rise .. Read more

China 2016: CATEGORIES IN BRIEF | Personal Care

VALUE PROPOSITIONS DRAW CONSUMERS WILLING TO PAY PREMIUM FOR QUALITY    The perso.. Read more

China 2016: CATEGORIES IN BRIEF | Oil and Gas

SLOWER ECONOMY, DECLINE IN CRUDE PRICES, HURT PROFITS After a meager 4 percent rise in value a .. Read more

China 2016: CATEGORIES IN BRIEF | Jewelry Retail

VALUE INCREASES SHARPLY DESPITE SLOWER ECONOMY With an increase of 61 percent, following a .. Read more

China 2016: CATEGORIES IN BRIEF | Insurance

NEEDS OF MIDDLE CLASS GUIDE CATEGORY GROWTH  The insurance category rose 44 percent in brand .. Read more

China 2016: CATEGORIES IN BRIEF | Hotels

BUDGET BRANDS PRESSURED, WHILE CATEGORY VALUE GROW  The hotel category grew 11 percent in val.. Read more

China 2016: CATEGORIES IN BRIEF | Home Appliances

WITH FOCUS ON SMART APPLIANCES, BRANDS GROW AT HOME AND ABROAD  The value of the home applia.. Read more

China 2016: CATEGORIES IN BRIEF | Healthcare

REFORMS AND CONSUMER HEALTH CONCERNS DRIVE CATEGORY INTEREST  Pharmaceutical reforms and ris.. Read more

China 2016: CATEGORIES IN BRIEF | Furniture

FURNITURE PICKS UP AS LOWER INTEREST RATES PUSH HOME SALES The furniture category improved 29 p.. Read more

China 2016: CATEGORIES IN BRIEF | Food and Dairy

BRANDS EXPAND PREMIUM OFFERINGS, MEDIA PRESENCE China’s competitive, test-focused edu.. Read more

China 2016: CATEGORIES IN BRIEF | Education

EDUCATION REMAINS A HIGH PRIORITY, BUT SHIFTS ONLINE    China’s competitive, test.. Read more

China 2016: CATEGORIES IN BRIEF | Catering

SALES IMPROVE AS BRANDS APPEAL TO A WIDER AUDIENCE The catering industry experienced doubled-.. Read more

China 2016: CATEGORIES IN BRIEF | Cars

GOVERNMENT INCENTIVES DRIVE SALES, DESPITE SLOWER ECONOMY  The car category increased 38 .. Read more

China 2016: CATEGORIES IN BRIEF | Banks

CHINA’S ECONOMY CHALLENGES BRANDS, BUT OVERSEAS PRESENTS OPPORTUNITIES The modest 3 percent in.. Read more

China 2016: CATEGORIES IN BRIEF | Baby Care

SHIFTS TO PREMIUM AND E-COMMERCE PROPEL CATEGORY TO RANKING DEBUT The baby care category appears fo.. Read more

China 2016: CATEGORIES IN BRIEF | Apparel

E-COMMERCE AND INTERNATIONAL COMPETITORS IMPACT VALUE GROWTH  The value of the apparel categor.. Read more

China 2016: CATEGORIES IN BRIEF | Alcohol

BRANDS ADJUST STRATEGIES FOR CHANGING CONSUMER TASTES AND REGULATORY IMPACT  The alcohol categ.. Read more

China 2016: CATEGORIES IN BRIEF | Airlines

STRONG AIR TRAVEL INCREASE LIFTS CATEGORY BRAND VALUE    Airlines and travel agencies t.. Read more

China 2016: PERFORMANCE ANALYSIS | CATEGORY OVERVIEW

Consumer spending impacts category growth and value concentration shift Despite turbulenc.. Read more

China 2016: CHINA TOP 100 BRANDS IN BRIEF| 91 - 100

91 Xueersi COMPANY TAL Education Group BRAND VALUE US$ 290 Million YEAR-ON-YEAR CHANGE 33% HE.. Read more

China 2016: CHINA TOP 100 BRANDS IN BRIEF| 81 - 90

81. Mizone  COMPANY Danone SA BRAND VALUE US$ 398 Million YEAR-ON-YEAR CHANGE NEW HE.. Read more

China 2016: CHINA TOP 100 BRANDS IN BRIEF| 71 - 80

71. R&F Properties COMPANY Guangzhou R&F Properties Co Ltd. BRAND VALUE US$ 530 Millio.. Read more

China 2016: CHINA TOP 100 BRANDS IN BRIEF| 51 - 60

51. New Oriental COMPANY New Oriental Education & Technology Group Inc. BRAND VALUE US$ 1,.. Read more

China 2016: CHINA TOP 100 BRANDS IN BRIEF| 41 - 50

41. 360 COMPANY Qihoo 360 Technology Co Ltd. BRAND VALUE US$ 1,903 Million YEAR-ON-YEAR CHANG.. Read more

China 2016: CHINA TOP 100 BRANDS IN BRIEF| 31 - 40

31. Wanda COMPANY Dalian Wanda Commercial Properties Co., Ltd. BRAND VALUE US$ 2,921 Million Y.. Read more

China 2016: CHINA TOP 100 BRANDS IN BRIEF| 21 - 30

21. China Unicom COMPANY China Unicom Hong Kong Ltd. BRAND VALUE US$ 4,708 Million YEAR-ON-Y.. Read more

China 2016: CHINA TOP 100 BRANDS IN BRIEF| 11 - 20

11. Bank of China COMPANY Bank of China Ltd. BRAND VALUE US$ 12,974 Million YEAR-ON-YEAR CHANGE.. Read more

China 2016: CHINA TOP 100 BRANDS IN BRIEF| 1 - 10

1. Tencent COMPANY Tencent Holdings, Ltd. BRAND VALUE US$ 82,107 Million YEAR-ON-YEAR CHANGE 24% H.. Read more

China 2016: INSIGHTS | MEDIA

By MICKEY ZHANG

PROGRAMMATIC BUYING GAINS GROUND MICKEY ZHANG Managing Director Xaxis China Mickey.Zhang@xaxis.com.. Read more

China 2016: INSIGHTS | INSIGHT & ANALYTICS

By Benoit Garbe

UNLEASHING CUSTOMER CENTRIC GROWTH BENOIT GARBE Managing Director Kantar Vermeer Greater China, Af.. Read more

China 2016: INSIGHTS | CULTURE

By Scott Kronick

CHINA OUTBOUND THE IMPORTANCE OF CQ SCOTT KRONICK CEO Ogilvy Public .. Read more

China 2016: INSIGHTS | SOCIAL MEDIA

By Joseph Tsang

CHINA STYLE SOCIAL MEDIA MARKETING  JOSEPH TSANG Head of Digital, Greater China Grey Grou.. Read more

China 2016: INSIGHTS | RESPONSIVENESS

By Annie Hsiao

BUILDING BRANDS IS ALL ABOUT THE DATA DEEP DIVE  ANNIE HSAIO China CEO Maxus Annie.Hsaio@m.. Read more

China 2016: INSIGHTS | INFLUENCE

By LI YAN

DEPLOYING THE POWER OF A GENERATION  LI YAN General Manager CTR Media & Consumption Be.. Read more

China 2016: INSIGHTS | GROWTH

By MARK DU

CHANGE, OR BE CHANGED THE GROWING CROSSOVER BETWEEN ONLINE AND TRADITIONAL INDUSTRIES  MAR.. Read more

China 2016: INSIGHTS | BRAND LEVERS

By Jason Yu

GROWTH SLOWS BUT CHINESE BRANDS GAIN AT HOME  JASON YU General Manager Kantar Wor.. Read more

China 2016: INSIGHTS | E-COMMERCE

By CHRIS BONSI

E-COMMERCE WITH CHINESE CHARACTERISTICS – A POWERFUL BRAND BUILDING PLATFORM CHRIS BONSI C.. Read more

China 2016: INSIGHTS | DATA

By YI LI

KNOWING WHO, WHEN AND HOW  YI LI Chief Data Officer OgilvyOne Worldwide, China Y.. Read more

China 2016: THOUGHT LEADERSHIP |GROWTH IN THE NEW NORMAL

By Charles Laporte Aust & Jaco ter Schegget

8 RULES FOR WINNING IN CHINA’S NEW GROWTH MARKETS             &.. Read more

China 2016: THOUGHT LEADERSHIP |BRAND AS CAPITAL ASSET

By Doreen Wang

BRAND BUILDING: AN INVESTMENT IN FUTURE FINANCIAL SUCCESS   Doreen Wang Global Head of Brand.. Read more

China 2016: THOUGHT LEADERSHIP |PHYSICAL WORLD OPPORTUNITY

By Leon Zhang

A NEW TREND IN BUILDING INTERNET BRANDS RETHINK THE FUNDAMENTALS AND BUILD BRAND EQUITY IN THE &l.. Read more

China 2016: THOUGHT LEADERSHIP | E-COMMERCE

By Oceanne Zhang

WHAT TO EXPECT: 7 TRENDS FOR CHINA E-COMMERCE    Oceanne Zhang Director of Ret.. Read more

China 2016: THOUGHT LEADERSHIP | DIGITAL

By Jason Yu

TIME FOR FMCG BRANDS TO PRIORITIZE THEIR DIGITAL STRATEGY    Jason Yu General Manag.. Read more

China 2016: INSIGHTS | RECEPTIVITY

By ZOD FANG

CREATING “SMART SPACES” FOR CONSUMER ENGAGEMENT IS A MUST  ZOD FANG Director Gro.. Read more

China 2016: INSIGHTS | RECEPTIVITY

By RAJSHEKHAR MYLAVARAPU

IMPACTFUL ADVERTISING IN THE DIGITAL WORLD RAJSHEKHAR MYLAVARAPU Digital Director, Shanghai Millw.. Read more

China 2016: INSIGHTS | AGILITY

By PETER MACK

THE AGILE BRAND – CHINESE STYLE PETER MACK Executive Directo Landor Associates Peter.Mack@la.. Read more

China 2016: INSIGHTS | AUTHENTICITY

By ADELE LI

RULES FOR BRAND GROWTH ADELE LI Commercial Director Kantar Health, ChinaAdele.Li@kantarhealth.com.. Read more

China 2016: INSIGHTS | AUTHENTICITY

By Jules Young

WORLD-CLASS INNOVATION WITH CULTURAL INSIGHTS JULES YOUNG Global Account DirectorKantar, China J.. Read more

China 2016: INSIGHTS | MOBILE

By BENJAMIN WEI

THE NEXT BATTLEFIELD FOR BRANDS BENJAMIN WEI General Manager GroupM Connect ChinaBenjamin.Wei@grou.. Read more

China 2016: INSIGHTS | CULTURAL STRATEGY

By PANOS DIMITROPOULOS

MOVING FROM MASS CONFORMITY TOWARDS INDIVIDUAL DISTINCTIVENESS PANOS DIMITROPOULOS Director of Cul.. Read more

China 2016: INSIGHTS | BUSINESS TO HUMAN

IN THE B2H ERA, EVERYONE CAN BE A BRAND ADVOCATE ONIE CHU Deputy Managing Director Hill+Knowlton S.. Read more

China 2016: INSIGHTS | VALIDATE

By MICKEY CHAK

BRANDS THAT DO MICKEY CHAK Chief Planning Ofcer Ogilvy & Mather China Mickey.Chak@ogilvy.com .. Read more