We’ve stopped what we are doing and creating your personalized BrandZ™ report, which will appear in your inbox soon.

Highlights

Global 2015: HIGHLIGHTS | INTRODUCTION

BrandZTM Global Top 100 increases 14 percent in value to $3.3 trillion Value rises 126 percent du.. Read more

Global 2015: HIGHLIGHTS | KEY RESULTS

Top line year-on-year and 10-year changes Brand Value rises 14 percent year-on-year The total .. Read more

Global 2015: HIGHLIGHTS | TAKE AWAYS

10 action points for building valuable brands   1 Innovate and delight Regardless o.. Read more

Thought Leadership & Analysis

Global 2015: CATEGORIES | NEWCOMERS

Seven newcomers joined the BrandZTM Top 100 Most Valuable Global Brands this year – three telecom .. Read more

Global 2015: CATEGORIES | CATEGORY CHANGES

The 14 percent brand value growth of the BrandZTM Top 100 Most Valuable Global Brands 2015 exceeded .. Read more

Global 2015: CATEGORIES | BRAND CONTRIBUTION

Brand Contribution measures the strength of brand alone on earnings, without the influence of financ.. Read more

Global 2015: REGIONS | OVERVIEW

Over the past 10 years, regional growth in the number of high- value brands shifted from North Ameri.. Read more

Global 2015: REGIONS | NORTH AMERICA

North America accounts for half of the brands in the BrandZTM Top 100 Most Valuable Global Brands ra.. Read more

Global 2015: REGIONS | ASIA

After North America, Asia is the most represented region in the BrandZTM Top 100 Most Valuable Globa.. Read more

Global 2015: REGIONS | LATIN AMERICA

The category composition and brand valuations of the Latin America Top 5 reflect both the economic g.. Read more

Global 2015: REGIONS | CONTINENTAL EUROPE

Continental Europe accounts for about one-fifth (19 percent) of the brands in the Global Top 100, an.. Read more

Global 2015: REGIONS | UK

The Brand Value of the UK Top 10 brands declined over 4 percent compared with a rise of 14 percent o.. Read more

Global 2015: REGIONS | BRAZIL

The bubble of rising consumer expectations expanded rapidly during the past 10 years – until it bu.. Read more

Global 2015: REGIONS | RUSSIA

A wide variety of brands exist in Russia, including: strong strategically important brands, some int.. Read more

Global 2015: THOUGHT LEADERSHIP | SUSTAINABILITY

There’s no mistaking the swelling tide of attention to, and interest in, corporate sustainability .. Read more

Global 2015: THOUGHT LEADERSHIP | SOCIAL MEDIA SPECIAL REPORT: THE SOCIALZ VERVE INDEX

Part One: Overview of SocialZ Verve For the second year running, the SocialZ Verve rankings report .. Read more

Global 2015: THOUGHT LEADERSHIP | ENTREPRENEURSHIP

Traditional brands with start-up mentality gain cultural traction Entrepreneurship and “start-up .. Read more

Global 2015: CATEGORIES | APPAREL

Consumers expect style, value and experience  Apparel category brand value flattened in the 2015 Br.. Read more

Global 2015: CATEGORIES | CARS

CATEGORY DEFINITION The car category includes mass market and luxury cars but excludes trucks. Each .. Read more

Global 2015: CATEGORIES | LUXURY

CATEGORY DEFINITION The luxury category includes brands that design, craft and market high-end cloth.. Read more

Global 2015: CATEGORIES | PERSONAL CARE

CATEGORY DEFINITION: The personal care category includes brands in health and wellness, beauty, an.. Read more

Global 2015: CATEGORIES | RETAIL

CATEGORY DEFINITION: The retail category includes physical and digital distribution channels in gro.. Read more

Global 2015: THOUGHT LEADERSHIP | PERSONALIZATION

It’s about connecting with the individual beyond the data The word personalization in the world o.. Read more

Global 2015: CATEGORIES | BEER

CATEGORY DEFINITION: The beer category includes global and regional brands, which in an increasingl.. Read more

Global 2015: CATEGORIES | FAST FOOD

CATEGORY DEFINITION: The fast food category includes Quick Service Restaurants (QSR) and casual din.. Read more

Global 2015: CATEGORIES | SOFT DRINKS

CATEGORY DEFINITION: The soft drink category includes these non- alcoholic ready-to-drink beverages.. Read more

Global 2015: THOUGHT LEADERSHIP | REINVENTION

Brand is the crucial link If businesses don’t learn faster than their external environment chang.. Read more

Global 2015: CATEGORIES | BANKS GLOBAL

CATEGORY DEFINITION: The bank category, which includes both retail and investment institutions, is .. Read more

Global 2015: CATEGORIES | BANKS REGIONAL

Focus on building relationships and trust The BrandZTM Regional Banks Top 10 increased 1 perc.. Read more

Global 2015: CATEGORIES | INSURANCE

CATEGORY DEFINITION: The insurance category includes brands in both the business-to- consumer: life.. Read more

Global 2015: THOUGHT LEADERSHIP | HONESTY

Whether brutal or disarming, honesty helps restore brand trust In my younger days somebody I knew w.. Read more

Global 2015: CATEGORIES | OIL & GAS

DEFINITION: The oil and gas category includes both private International Oil Companies (IOCs) and st.. Read more

Global 2015: THOUGHT LEADERSHIP | DISRUPTION

It threatens stability but also drives innovation  Will 2015 be the year when the economic disrup.. Read more

Global 2015: CATEGORIES | TECHNOLOGY // CONSUMER & BUSINESS

DEFINITION: The technology category includes business-to-consumer and business-to-business provider.. Read more

Global 2015: CATEGORIES | TELECOM PROVIDERS

DEFINITION: The telecom provider category includes brands that primarily develop, maintain and mark.. Read more

Global 2015: THOUGHT LEADERSHIP | CONNECTIVITY

New data features drive car-purchasing decisions The connected car is arriving fast, no doubt beca.. Read more

Global 2015: RESOURCES | BRANDZ BRAND VALUATION

Introduction The brands that appear in this report are the most valuable in the world. They were s.. Read more

Global 2015: RESOURCES | BRANDZ GLOBAL TOP 100 TEAM

The BrandZTM brand valuation contact details The brand valuations in the BrandZTM Top 100 Most V.. Read more

Global 2015: RESOURCES | BRAND EXPERTS WHO CONTRIBUTED TO THE REPORT

These individuals from WPP companies provided additional thought leadership, research, analysis and .. Read more

Global 2015: RESOURCES | WPP COMPANY CONTRIBUTORS

These companies contributed knowledge, expertise and perspective to the report .. Read more

Global 2015: 10 YEAR RESULTS | VALUE GROWTH

The Brand Value of the BrandZTM Top 100 Most Valuable Global Brands rose robustly over the past deca.. Read more

Global 2015: 10 YEAR RESULTS | TOP 10 RANKING CHANGES

Top 10 brand flux reflects impact of dynamic market Between 2006, the year WPP launched the BrandZTM.. Read more

Global 2015: 10 YEAR RESULTS | TOP 10 RISERS

Five of the 10 Top Riser brands come from technology or telecom providers categories. These are high.. Read more

Global 2015: 10 YEAR RESULTS | CATEGORY CHANGES

Led by fast food and technology, all but two of the 14 product categories in the BrandZTM Top 100 Mo.. Read more

Global 2015: 10 YEAR RESULTS | BRAND STABILITY

The brand composition of the BrandZ Top 100 Most Valuable Global Brands has remained substantially .. Read more

Global 2015: 10 YEAR RESULTS | 1. DIFFERENCE MAKES THE DIFFERENCE

Brand Difference drives Brand Value In a world of so much product sameness, being different makes a .. Read more

Global 2015: 10 YEAR RESULTS | 2. BRAND BECOMES MORE IMPORTANT

Brand Power proved crucial during the past 10 years. The decade divided roughly into two halves, bef.. Read more

Global 2015: 10 YEAR RESULTS | 3. PURPOSE BUILDS EQUITY

Having a clear brand purpose accelerates the growth of brand equity, the factor that predisposes a c.. Read more

Global 2015: 10 YEAR RESULTS | 4. BRANDING PRECEDES ADVERTISING

Perfect the proposition, then communicate it Two things are critical for building and sustaining va.. Read more

Global 2015: 10 YEAR RESULTS | MARKETING INVESTMENT

Branding leads advertising as driver of Brand Value  Holistic multi-agency approach most efficie.. Read more

Global 2015: 10 YEAR RESULTS | 5. INNOVATION DRIVES BRAND VALUE

Trend-setting brands viewed as Different Consumers see innovative brands – brands that set trends .. Read more

Global 2015: 10 YEAR RESULTS | 6. LOVE ISN’T ALL YOU NEED, BUT IT’S POWERFUL

Brands can’t survive on love alone. But love has a multiplier effect. Brands that are loved by co.. Read more

Global 2015: 10 YEAR RESULTS | 7. INNOVATION AND LOVE FORM A VIRTUOUS CIRCLE

Balance ensures long-term success Love and innovation go together like a horse and carriage. They s.. Read more

Global 2015: 10 YEAR RESULTS | 8. TRUSTED OR BUSTED

Repaired trust adds brand power, value Consumers may try a brand once or twice but they won’t stay.. Read more

Global 2015: 10 YEAR RESULTS | 9. A WORLD OF DIFFERENCE

The brands that comprise the BrandZTM Top 100 Most Valuable Global Brands are by definition the most.. Read more

Global 2015: 10 YEAR RESULTS | 10. VALUE RISES IN ASIA

Brand value in China up 10-fold in 10 years North America, home to the BrandZTM Top 10 Most Valuable.. Read more

Global 2015: THOUGHT LEADERSHIP | MEANINGFUL DIFFERENCE

Being meaningfully different can command a premium  But many salient brands miss miss this major o.. Read more

Global 2015: THE FUTURE OF BRANDS | FUTURE OF BRANDS

Greater choice will make brands more important But many factors will make choosing more comp.. Read more

Global 2015: THE FUTURE OF BRANDS | MILLENNIALS

Millennial values and attitudes impact and shape all categories APPAREL Millennials expect selecti.. Read more

Global 2015: THE FUTURE OF BRANDS | PURPOSE

Purpose will guide successful brands and help inspire workforce excellence Functional and emotional .. Read more

Global 2015: THE FUTURE OF BRANDS | MARKETING

Brand building dilemma: Salience, scale continue to drive volume But new marketing tools focus on ni.. Read more

Global 2015: THE FUTURE OF BRANDS | MEDIA

Fragmentation: Uncertainty and opportunity for marketers The digital innovation imperative  The s.. Read more

Global 2015: THE FUTURE OF BRANDS | DIGITAL

Digital will soon comprise half of media spending Connected and fragmented landscape will challenge .. Read more

Global 2015: THE FUTURE OF BRANDS | SUSTAINABILITY

Environmental, demographic, social forces are transforming the world Brands must prepare today to re.. Read more

Global 2015: THOUGHT LEADERSHIP | BRAND EXPERIENCE

Car dealerships offer case study for remaining relevant To excite customers requires more engaging b.. Read more

Global 2015: THOUGHT LEADERSHIP | TECHNOLOGY

Across categories brands say they’re in technology Judge what they deliver, not what they claim  .. Read more

Global 2015: HIGHLIGHTS | WELCOME

Brand value rises steadily despite a disruptive decade Report examines future value growth in a .. Read more

Global 2015: THOUGHT LEADERSHIP | BRAND VALUE

Brand valuation and insights critical for success in a changing marketplace  They drive sales, grow.. Read more

BrandZ™ Top 100 Most Valuable Global Brands 2015 | INFOGRAPHIC

Download BrandZ™ Top 100 Most Valuable Global Brands 2015 .. Read more

Watch the BrandZ™ Top 100 Most Valuable Global Brands 2015 Webinar

Watch the BrandZ™ Top 100 Most Valuable Global Brands 2015 Webinar .. Read more

Developing Local Meaning: Presenting a Locally Relevant Face to Global Brands Is Essential to Success

Presenting a locally relevant face to global brands is essential to success The allure of Indone.. Read more

Global 2015: CATEGORIES | TOP RISERS

Analysis of the BrandZTM Top 20 Risers reveals three drivers of brand value growth: the influence of.. Read more

Global 2015: HIGHLIGHTS | CROSS CATEGORY TRENDS

Disruptions and opportunities that shaped a turbulent year Disruption Changing societal trends tou.. Read more