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Highlights

India 2014 | BrandZ™ Top 50 Most Valuable Indian Brands Report

Click here to download:  Report BrandZ™ Top 50 Most Valuable Indian Brands 2014 Rep.. Read more

India Overview

India’s BrandZ™ Top 50 most valuable brands 2014 total $70 billion in value. Service sec.. Read more

India Overview | Insights

1. Service sector brands dominate in value Service sector brands – the banks, insuranc.. Read more

India Overview | Stock Portfolio

In a demonstration of the connection between strong brand power and positive stock market perfor.. Read more

Thought Leadership & Analysis

India Background | Market Structure

In a distinctly Indian phenomenon, family conglomerates own a significant number of India’s leadin.. Read more

India Background | History

Recent findings suggest that India is possibly the world’s oldest civilization. Compressing this e.. Read more

India Background | Economy & Demographics

GEOGRAPHY Land Area 3.1 million sq. km. / 1.2 million sq. mi. (World’s seventh largest nation,.. Read more

India Thought Leadership | Value

Across the economy, shoppers rich and poor seek value By Shaziya Khan Executive Planning Director .. Read more

India Thought Leadership | Rural Mindset

Brands need to understand the changing opportunity By Soumitra Patnekar Planning Director Grey Wor.. Read more

India Thought Leadership | Retail Revolution

Retail winners will perfect omni-channel presence By Rajan Zachariah Country Head Smollan India .. Read more

India Thought Leadership | Premiumization

Large population of young people drives rapid rise of social media But Marketers need to justify the.. Read more

India Thought Leadership | Millennials

Our “Seven Faces of Facebook” study segments India’s most sought-after demographic By Upasan.. Read more

India Thought Leadership | Emerging Consumers

Mapping the many mindsets and points of intersection By Divya Khanna Assistant Vice President Reg.. Read more

India Brand Building | Total Customer Experience

The lessons apply to brands online and offline across categories By Vivek Das Digital and CRM Lead.. Read more

India Brand Building | Next Generation

Be unpretentious. This generation can spot a fake from a mile away. Channel the prolific creativity.. Read more

India Brand Building | The Next Generation

Brands need to listen attentively and tailor their content and tone By Devang Raiyani Assistant Vi.. Read more

India Brand Building | Expanding FMCG

Both Indian and international brands face great opportunities By Urmi Saha Account Director Millwa.. Read more

India Brand Building | Bridging Cultures

Cultural insights and relevance can save brands time and money By Ganapathy Balagopalan Senior VP .. Read more

India Brand Building | Brand Experience

Indian brands must improve this driver of engagement and retention By Gazala Vahanvati Senior Bran.. Read more

30. Bank of India

Company Bank of India Brand Value US$ 570 Headquarter City Mumbai Industry Banks Year Formed 1906 B.. Read more

India Insight | Accessible Luxury

An undergrad owning a MacBook or the sight of a college girl with an Armani bag doesn’t raise eyeb.. Read more

India Insight | Seeking Balance

The sheer number of customs, dialects, foods, beliefs and gods in India are enough to create the mos.. Read more

India Insight | Rural Marketing

One of the most important aspects of changing India will be unlocking the potential of its rural pop.. Read more

India Insight | Rural Marketing

Marketers have often resorted to “influencer” marketing in rural markets by reaching out to the .. Read more

India Insight | Personalization

In the last decade, the concept of personalization has witnessed a phenomenal evolution. A term adop.. Read more

India Insight | Offline Experience

In a world of ecommerce, what happens to offline? We need to rethink and redefine this channel to c.. Read more

India Insight | No Borders

Today we listen to books and watch music. Thank you Kindle and YouTube. Audiobook sites like BooksTA.. Read more

India Insight | New Mentality

Indians have been in a breathless chase to prove a point to themselves and others. One important con.. Read more

India Insight | New Expectations

As wealth and material goods become more evenly distributed throughout the Indian economy, new expec.. Read more

India Insight | New Boldness

In 1994, using the term “sexy” in Bollywood songs created such a huge backlash it had to be repl.. Read more

India Insight | Mobile

With the smartphone boom and increased mobile Internet access, mobile has become an enormous reposit.. Read more

India Insight | Emotional Selling

Brands in India have traditionally differentiated themselves with features and benefits. However, wi.. Read more

India Insight | Ecommerce

Women shocked us when they went all out and ordered clothes and shoes online. A huge change consider.. Read more

India Insight | Ecommerce

Indian ecommerce brands are still stuck in barrier mitigation mode – promoting the advantages of e.. Read more

India Insight | Diversity

The Indian market is composed of a number of distinct socio-economic clusters, each different from t.. Read more

India Insight | Diversity

There are many Indias. MNCs (Multinational Corporations) entering India often learn this fact the ha.. Read more

India Insight | Customer Service

Ever wondered what the person on the other end of the call looks like? While the front-end executive.. Read more

India Insight | Cultural Landscape

In India, notions of power, authority and popularity have always converged on a select few. The cult.. Read more

India Insight | Celebrity Endorsements

As more brands sign celebrities as brand representatives, it becomes increasingly difficult for bran.. Read more

India Insight | Youth Marketing

You’re 22 already and you haven’t been to Egypt yet? Along with the usual peer and family pressu.. Read more

India Insight | Youth Marketing

Indian youth are coping with the dramatic shift from boom times to gloom times that happened over th.. Read more

India Insight | Women in New Roles

Despite its melodrama, Bollywood is quite revealing in its portrayal of the metamorphosis of the Ind.. Read more

India Insight | Women at Work

Yes, the urban Indian woman is venturing into the working world traditionally dominated by men. In t.. Read more

India Insight | Women and Financial Independence

Marketers seeking to connect with modern Indian women will encounter a major opportunity if they loo.. Read more

India Insight | Visual Merchandising

First impresssions are critical. Recent research shows that 80 percent of the decision to purchase i.. Read more

India Insight | Sustainability

While the West strongly advocates the philosophy of green living, this imperative has evolved after .. Read more

India Insight | Segmentation

The changed Indian reality has altered the segmentation question: it is no longer about whether segm.. Read more

India | Category Summaries: Telecoms

India is the world’s second largest telecom market after China, with a total of around 935 million.. Read more

India | Category Summaries: Soft Drinks

The Indian soft drink market includes a range of non-alcoholic beverages, including colas, juices, e.. Read more

India | Category Summaries: Personal Care

Personal care enjoys healthy growth in India, driven by cultural regard for ideals of beauty, increa.. Read more

India | Category Summaries: Paints

The decorative paints industry continues to grow by double digits, fueled by middle class aspiration.. Read more

India | Category Summaries: Mobile Phones

India ranks second after China in number of mobile phones. Of India’s roughly 907 million wireless.. Read more

India | Category Summaries: Lubricants and Motor Fuel

India ranks fourth among nations in total annual oil consumption. It remains dependent on imported c.. Read more

India | Category Summaries: Jewelry

Jewelry is one of the fastest growing sectors of India’s economy, driven by increasing demand and .. Read more

India | Category Summaries: Insurance

India’s insurance business has grown rapidly since government reform opened the sector to private .. Read more

India | Category Summaries: Home Care

Typically a fairly staid category, home care products in India are experiencing a surge of interest... Read more

India | Category Summaries: Food and Dairy

India is the world's second largest producer of food after China. Food store shelves are filled with.. Read more

India | Category Summaries: Ecommerce

India’s booming ecommerce sector has a lot of growing room. Although India ranks third in number o.. Read more

India | Category Summaries: Banks

The banks category grew rapidly over the past decade, driven by the strength of the Indian economy a.. Read more

India | Category Summaries: Automobiles

Driven by the size of the market, low penetration, poor public transportation and the car ownership .. Read more

India | Category Summaries: Alcoholic Drinks

India is a key focus for global spirits producers seeking sales growth opportunities as their core m.. Read more

12. Indian Oil

Company Indian Oil Corporation Limited Brand Value US$ 1.5 Billion Headquarter City New Delhi Indus.. Read more

3. State Bank of India

Company State Bank of India Brand Value US$ 6.8 Billion Headquarter City Mumbai Industry Banks Yea.. Read more

47. Union Bank of India

CompanyUnion Bank of India Brand Value US$ 273 Million Headquarter City Mumbai Industry Banks Year .. Read more

India | The BrandZ™ brand valuation contact details

The brand valuations in the BrandZ™ Top 50 Most Valuable Indian Brands are produced by Millward.. Read more

Coming Soon : BrandZ Most Valuable Indian Brands 2014

Only days to go, appearing here on the 19th August. .. Read more

India Background | Media Spending

Digital advertising investment in India is predicted to grow 35 percent in 2014, following a 30 perc.. Read more

20. Horlicks

  Company Horlicks Parent Company GlaxoSmithKline Brand Value US$ 1.0 Billion Headquarter C.. Read more