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Highlights

India 2015 | BrandZ™ Top 50 Most Valuable Indian Brands Report

BrandZ™ Top 50 Most Valuable Indian Brands 2015 Reports Click here to download the .. Read more

India 2015: OVERVIEW | Welcome

By David Roth

The Indian respect for the past makes progress slower, but more sustainable Brand success require.. Read more

India 2015: OVERVIEW | Introduction

  A 33 percent rise in brand value sets record for BrandZ rankings Brands that contribute.. Read more

India 2015: OVERVIEW | Key Results

Results indicate vibrant growth for brand value The trend lifts brands across most sectors BRA.. Read more

Thought Leadership & Analysis

Global 2015: REGIONS | INDIA

Banks and financial services remain India’s dominant sector. Just about everything else about bran.. Read more

BrandZ Top 50 Most Valuable Indian Brands - new ranking published 9th September 2015

WPP and Millward Brown will release the 2nd annual ranking and report of the BrandZ Top 50 Most Valu.. Read more

India 2015: OVERVIEW | BrandZ Stock Portfolio

Strong valuable brands deliver superior shareholder return BrandZ India Top 50 Portfolio outperforms.. Read more

India 2015: OVERVIEW | Key Themes: Empowerment

Rising empowerment touches all segments of Indian society, both urban and rural Women’s greater .. Read more

India 2015: OVERVIEW | Key Themes: Tradition

The Indian respect for the past makes progress slower, but more sustainable Brand success requires g.. Read more

India 2015: OVERVIEW | Key Themes: Tradition Continued

Preserving traditions ranks high among Indian priorities Even as the pressures of modern life erode .. Read more

India 2015: OVERVIEW | Key Themes: Disruption

Fast growing e-commerce, mobile brands may soon enter the Top 50 Dynamic categories portend market d.. Read more

India 2015: OVERVIEW | Key Themes: Ownership

Brand Power drives value growth across brand ownership models Indian and Chinese Brand Power varies .. Read more

India 2015: OVERVIEW | Key Themes: Trust

Indian consumer trust in brands grows steadily Brands reach a receptive rather than skeptical audien.. Read more

India 2015: OVERVIEW | Cross Category Trends

Needs of the growing middle class, and the national agenda drive trends   SEGMENTATION Expandin.. Read more

India 2015: OVERVIEW | Take Aways

Building brands in India requires deep insight, boldness and speed  1. Be different Because Ind.. Read more

India 2015: OVERVIEW | Our Insights | DIGITAL

Brands must harness digital or be left behind Pawan Singh Research Executive Millward Brown  Pawan.. Read more

India 2015: OVERVIEW | Our Insights | SOCIAL MEDIA

New consumer assertiveness challenges brands to deliver Jasmeeta Agarwal Senior Planning Director .. Read more

India 2015: OVERVIEW | Our Insights | DIGITAL

Be creative with content to engage consumers Gaurav Mehta Media Analytics Executive  Millward Brow.. Read more

India 2015: OVERVIEW | Our Insights | SOCIAL MEDIA

Treat social media influencers like high value customers  Mihir Karkare Co-founder & VP Social.. Read more

India 2015: OVERVIEW | Our Insights | EMPOWERMENT

Rising singles market offers new opportunity Shriya Sengupta Group Head Planning Ogilvy & Math.. Read more

India 2015: OVERVIEW | Our Insights | GOING GLOBAL

Successful exporters leave enormous potential at home Saurabh Karve Research Associate Millward Br.. Read more

India 2015: MARKET INTELLIGENCE | Rising India

Indians build a modern state on the firm foundations of an ancient civilization From its independe.. Read more

India 2015: MARKET INTELLIGENCE | Brand india

Brand India is evolving rapidly, like India itself It potentially can be about global leadership i.. Read more

India 2015: MARKET INTELLIGENCE | The Indian Dream

Free and empowered people build their lives and the nation Ancient civilization transforms into a .. Read more

India 2015: MARKET INTELLIGENCE | Market Characteristics: Consumers

Changing attitudes will impact brands Indian consumers are changing. That much is clear from the May.. Read more

India 2015: MARKET INTELLIGENCE | Market Characteristics: Digital India

Connectivity initiatives aim to transform India  The term Digital India describes a collection of a.. Read more

India 2015: MARKET CHARACTERISTICS | Smart Cities / Internet

India plans to create 100 cities of the future Soon after his election as prime minister, Narendra M.. Read more

India 2015: MARKET CHARACTERISTICS | Smart Cities / Internet

Internet penetration takes off, after lagging other countries Indian Internet users totaled 269 mi.. Read more

India 2015: MARKET CHARACTERISTICS | E-commerce

Internet access, investment drive exponential growth Indian e-commerce totaled $13.5 billion at the .. Read more

India 2015: MARKET CHARACTERISTICS | Digital India - Mobile Phones / Social Media

Indian and import brands fight for share in growing market Total mobile phone shipments reached 25.. Read more

India 2015: MARKET CHARACTERISTICS | Digital India - Mobile Phones / Social Media

Rural users double in only one year The number of social media users in India reached 143 million in.. Read more

India 2015: MARKET CHARACTERISTICS | Media Spending

Digital leads in spending pace, but TV dominates Annual investment in digital continues to outpace.. Read more

India 2015: OUR INSIGHTS | INCLUSIVITY

Empathy and effort wins hearts, minds and loyalty Sheryl Roche Senior Account Executive  Ogilvy &.. Read more

India 2015: OUR INSIGHTS | ENTREPRENEURIALISM

?Mobile enables Indian Jugaad resourcefulness Aditi Jain Account Planning Manager  J. Walte.. Read more

India 2015: OUR INSIGHTS | E-COMMERCE

Key tactics move consumers from shopping to purchase Shradha Jadhav Account Director Millward Brown.. Read more

India 2015: OUR INSIGHTS | YOUTH

Move over pop culture, India has a counterculture Nisha Ganneri Planning Director Ogilvy & Math.. Read more

India 2015: OUR INSIGHTS | MEDIA

Marketers must improve response to multitasking and multi-screening Warish Jain Senior Research Ex.. Read more

India 2015: OUR INSIGHTS | EMPOWERMENT

Depict responsible empowerment not mindless entitlement Aparna Jain Planning Director Ogilvy & .. Read more

India 2015: OUR INSIGHTS | E-COMMERCE

Relevant content connects purpose to purchase Nishith Srivastava Director, Digital - Strategic Pla.. Read more

India 2015: OUR INSIGHTS | NEW STATUS

Social currency has become the new measure of success Ravi Raman Iyer Strategic Planner Contract  .. Read more

India 2015: THOUGHT LEADERSHIP | Brand India

Brands need to tap the core strengths of their “Indianness” for global success Beyond exotica, I.. Read more

India 2015: THOUGHT LEADERSHIP | Beyond Villages

Government and brands both play important roles reaching remote areas and improving lives Innovati.. Read more

India 2015: THOUGHT LEADERSHIP | Brand Experience

Today’s thriving brands build great experiences by putting the customer in the driver’s seat.. Read more

India 2015: THOUGHT LEADERSHIP | Digital

The number of Indians online is enormous, but small if compared with the potential  Brands need.. Read more

India 2015: THOUGHT LEADERSHIP | E-commerce

E-commerce is growing rapidly, overcoming barriers to reaching consumers in rural areas Leading .. Read more

India 2015: THOUGHT LEADERSHIP | Empowerment

Women leverage their household decision- making experience to pursue new family and personal goa.. Read more

India 2015: THOUGHT LEADERSHIP | Masculinity

Indian men struggle as empowerment of women impacts ideals of masculinity Brands adjust product.. Read more

India 2015: THOUGHT LEADERSHIP | Empowerment

More Indian women today take journeys seeking self-discovery and greater fulfillment Brands need.. Read more

India 2015: TOP 50 ANALYSIS | Overview

India Top 50 score well in brand equity metrics  The BrandZTM India Top 50 brands are generally .. Read more

India 2015: TOP 50 ANALYSIS | Definitions

Unique methodology assesses brand equity and competitive possibilities BrandZ measures brand equity .. Read more

India 2015: TOP 50 ANALYSIS | Different

India and Global Top 50 match in being perceived as Different The BrandZTM India Top 50 brands sco.. Read more

India 2015: TOP 50 ANALYSIS | Meaningful

India Top 50 brands outscore global leaders in being seen as Meaningful  Meaningful (meeting nee.. Read more

India 2015: TOP 50 ANALYSIS | Salient

India Top 50 match global brands in being Salient Brands in India are comparable to global brand.. Read more

India 2015: TOP 50 ANALYSIS | Premium, Power, Potential

Brands in India enjoy strength today, but face challenges in changing market  The India Top 50 bra.. Read more

India 2015: TOP 50 ANALYSIS | Future Success Drivers

BrandZTM success drivers increase in importance as India matures A recent analysis of the BrandZTM T.. Read more

India 2015: TOP 50 ANALYSIS | RepZ

Indians lead global organizations in brand and corporate reputation RepZ is a BrandZTM measuremen.. Read more

India 2015: TOP 50 ANALYSIS | Top Risers

The Top 10 Risers increase significantly in brand value  The Top 10 Risers outperformed the overa.. Read more

India 2015: TOP 50 ANALYSIS | Newcomers

Brands new to Top 50 all originate in India  Four brands entered the BrandZTM Top 50 Most Valuab.. Read more

India 2015: TOP 50 ANALYSIS | Brand Contribution

Leaders in brand strength cross multiple categories Brand Contribution is a BrandZTM metric that ind.. Read more

India 2015: TOP 50 ANALYSIS | Q&A with Sagnik Ghosh

Brand communication tools are much stronger today, but so is the competition  Customer service stra.. Read more

India 2015: TOP 50 ANALYSIS | Q&A with Sumeet Narang

Technology, new regulations result in some new categories and additional sub-categories In this envi.. Read more

India 2015: TOP 50 ANALYSIS | Q&A with KK Chutani

Brand campaigns must touch an emotional chord to connect deeply with the audience Brand success in I.. Read more

India 2015: TOP 50 ANALYSIS | Q&A with Kartik Jain

Consumer presence on web and mobile channels drives more investment to digital Customers expect easy.. Read more

India 2015: OUR INSIGHTS | CONSUMERS

Seniors in young market offer silver opportunity Binata Banerjee Account Manager, Millward Brown B.. Read more

India 2015: OUR INSIGHTS | CELEBRITIES

Social media transparency alters impact of celebrities Anchit Chauhan Account Planning Manager J. .. Read more

India 2015: OUR INSIGHTS | YOUTH

Embrace what’s real to appeal to the young Saumya Baijal Planning Director Ogilvy & Mather, G.. Read more

India 2015: OUR INSIGHTS | RETAIL

Brick and mortar stores can win in the e-tail era Carl Daji Strategic Planner Contract  Carl.Daji.. Read more

India 2015: OUR INSIGHTS | START-UPS

Craft the brand story well and tell it persuasively Atul Sharma Head, Step Up Genesis Burson-Marste.. Read more

India 2015: OUR INSIGHTS | INCLUSIVITY

Helping the differently-abled brands can help themselves Saloni Sabnis Senior Research Executive Mi.. Read more

India 2015: OUR INSIGHTS | ENGAGEMENT

Engage with consumers as if forming friendships Siddhanth Hoskote Account Manager Millward Brown .. Read more

India 2015: OUR INSIGHTS | BIG DATA

“Goodbye” invasion of privacy, “Hello” invitation to privacy Pragya Patra Senior Planner Og.. Read more

India 2015: Brand Building: Empowerment

Brands can play an important role in empowering people in India Consumers will remember and rewa.. Read more

India 2015: Brand Building: Youth

Cool attitudes of youth are reshaping traditional Indian life and values To reach these influential .. Read more

India 2015: Brand Building: Social Media

Deceptively familiar, social media in India is distinctively Indian Brands need to understand ho.. Read more

India 2015: Brand Building: Shopper Marketing

Shopper marketing will benefit Indian brand owners and the complex retail sector  Immaculate in-st.. Read more

India 2015: Brand Building: Social Media

Brands need to adjust traditional marketing to reach rising number of social media users Social med.. Read more

India 2015: Brand Building: Empowerment

Brands gain power by shifting from consumer engagement to consumer empowerment  Brands with a h.. Read more

India 2015: Brand Building: Delivery

When building a great brand, delivery becomes much more than simply an afterthought It can cultivate.. Read more

India 2015: OUR INSIGHTS | MARKETING MIX

E-commerce is booming, but it’s not the only channel Kaveri Kshirsagar Senior Research Executive .. Read more

India 2015: OUR INSIGHTS | EMPOWERMENT

New fashions empower, rather than oppress Alisha Attarwala Assistant Planner Ogilvy & Mather .. Read more

India 2015: OUR INSIGHTS | LIVE EVENTS

New audience recruitment platform for FMCG brands Krishna Vilasini Bharadwaj India Practice Chair,.. Read more

India 2015: OUR INSIGHTS | PURPOSE

Marketers advance social causes relevant to brands Sujit Gupta Research Executive Millward Brown .. Read more

India 2015: Resources | BrandZ Brand Valuation Methodology

 Why BrandZTM is the definitive Brand valuation methodology All brand valuation methodologies are s.. Read more

India 2015: Resources | WPP Company Contributors

These companies contributed knowledge, expertise and perspective to the report www.wpp.com.. Read more

India 2015: Resources | WPP Company Brand Building Experts

These individuals from WPP companies provided additional thought leadership, research, analysis and .. Read more

India 2015: Resources | The BrandZ India Top 50 Team

These individuals created the report, providing research, valuations, analysis and insight, editoria.. Read more

India 2015: Resources | BrandZ Brand Valuation Contact Details / WPP in India

Brand Valuation Contact Details The brand valuations in the BrandZTM Top 50 Most Valuable Indian Bra.. Read more

India 2015: OVERVIEW | Key Themes: Growth

Growth, the new imperative, challenges brands to keep up Strong economy and Brand Power drive recor.. Read more