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Highlights

Key Results

  KEY RESULTS   Spotlight on opportunities for brands     Saudi Top 20 tog.. Read more

BRAND VALUE

  BRAND VALUE   Value concentrated among top-ranking brands   The majority of th.. Read more

BRAND AGE

BRAND AGE The age of brands in the Saudi Top 20 is very young by global standards. In the Top 20, t.. Read more

Cross-category trends

Cross-category trends   Progress and tradition in unique blend     Religion dict.. Read more

MEDIA

MEDIA   Multi-screening changes spend trends in unique media market   A young and tech.. Read more

Key Take Aways

Key Take Aways   Building valuable brands in today’s Saudi Arabia   1. Be aware.. Read more

OVERVIEW

OVERVIEW   From fossil fuel to growth fuelled by technology and ideas   One day in Mar.. Read more

WELCOME

WELCOME   Ambitious vision driving change in region’s largest market   Economic .. Read more

Theory in action

Theory in action   Using social media to make a splash   Virgin Mobile entered Saudi A.. Read more

Thought Leadership & Analysis

Back to the future – using programmatic to predict future behavior

Back to the future – using programmatic to predict future behavior Marcus Siddons, Managin.. Read more

Global strategy, local relevance

Global strategy, local relevance Gagan Bhalla, Managing Director, Kantar Insights, North Afric.. Read more

Riding out the storms – agility at the heart of success in the digital age

Riding out the storms – agility at the heart of success in the digital age   By Bengt E.. Read more

Social media ‘cottage industry’ empowering Saudi youth

Social media ‘cottage industry’ empowering Saudi youth   By Olga Kudryashova, Reg.. Read more

2030 Vision – the role of brands in a new Saudi Arabia

2030 Vision – the role of brands in a new Saudi Arabia   By Ramel Kabbani, Executive Di.. Read more

Meet Saudi youth: smart, sophisticated and switched-on

Meet Saudi youth: smart, sophisticated and switched-on   Sunil John Founder & Chief Exec.. Read more

ALMARAI

ALMARAI Company: Almarai Company Headquarter city: Riyadh Industry: Food & Dairy Year formed.. Read more

Jarir Bookstore

Jarir Bookstore   Company: Jarir Marketing Company Headquarter city: Riyadh Industry: Retai.. Read more

Jabal Omar

Jabal Omar Company: Jabal Omar Development Company Headquarter city: Makkah (Mecca) Industry: Rea.. Read more

Bupa Arabia

Bupa Arabia Company: Bupa Arabia for Cooperative Insurance Company Headquarter city: Jeddah Indus.. Read more

ARAB NATIONAL BANK (ANB)

ARAB NATIONAL BANK (ANB) Company: Arab National Bank Brand value: to be added later Headquarter c.. Read more

Alinma Bank

Alinma Bank Company: Alinma Bank Headquarter city: Riyadh Industry: Banks Year formed: 2006 &nb.. Read more

Al Rajhi Bank

  Al Rajhi Bank Company: Al Rajhi Bank Headquarter city: Riyadh, Saudi Arabia Industry: Ban.. Read more

Tawuniya

Tawuniya Company: The Company for Cooperative Insurance (Tawuniya) Headquarter city: Riyadh Indus.. Read more

STC

  STC Company: Saudi Telecom Company (STC) Headquarter city: Riyadh Industry: Telecom Provi.. Read more

SAUDIA DAIRY

  SAUDIA DAIRY Company: Saudia Dairy & Foodstuff Company (SADAFCO) Headquarter city: Jed.. Read more

Samba

  Samba Company: Samba Financial Group Headquarter city: Riyadh Industry: Banks Year forme.. Read more

SABB

  SABB Company: Saudi British Bank (SABB) Headquarter city: Riyadh Industry: Banks Year fo.. Read more

Panda

  Panda Company: Savola Group Headquarter city: Jeddah Industry: Retail Year formed: 1978 .. Read more

Riyad Bank

Riyad Bank Company: Riyad Bank Headquarter city: Riyadh Industry: Banks Year formed: 1957  .. Read more

OTHAIM MARKETS

  OTHAIM MARKETS Company: Abdullah AlOthaim Markets Headquarter city: Jeddah Industry: Reta.. Read more

NCB

NCB Company: The National Commercial Bank (NCB) Headquarter city: Riyadh Industry: Banks Year fo.. Read more

Mobily

Mobily Company: Etihad Etisalat Co. (Mobily) Headquarter city: Riyadh Industry: Telecom Providers.. Read more

Dar Al-Arkan

  Dar Al-Arkan Company: Dar Al-Arkan Real Estate Development Company Headquarter city: Riy.. Read more

Recipe for regional success – five ways local brands can grow their value

By Aurobindo Choudhury

Recipe for regional success – five ways local brands can grow their value Aurobindo Choudhu.. Read more

Pioneering Disruption – making fresh connections

By Dana Al-Kutoubi

Pioneering Disruption – making fresh connections Dana Al-Kutoubi, Strategic Planning Direc.. Read more

Burning impressions – making experience count for brands

By Satish Dave

Burning impressions – making experience count for brands   Satish Dave Regional Head -.. Read more

Millennials uncovered: the paradoxical generation

By Mariagrazia De Angelis

Millennials uncovered: the paradoxical generation By Mariagrazia De Angelis, Head of Client Serv.. Read more

Hungry for health – catering to Saudis’ unique appetite for wellness

By Edwin Coutinho

Hungry for health – catering to Saudis’ unique appetite for wellness Edwin Coutinho, .. Read more

Move over millennials; here comes Generation Z

By Sheila Morrison

Move over millennials; here comes Generation Z   Sheila Morrison, Strategy Director, Lambie.. Read more

Changing the conversation – the many faces of Saudi women, unveiled

By Mennah Ibrahim

Changing the conversation – the many faces of Saudi women, unveiled   Mennah Ibrahim &.. Read more

Searching for value – shoppers put the squeeze on FMCG brands

By Ranjitha Subash

Searching for value – shoppers put the squeeze on FMCG brands   Ranjitha Subash, Stra.. Read more

How global brands can make a local connection

By Amol Ghate

How global brands can make a local connection Amol Ghate, Country Manager - UAE, Kantar Millwa.. Read more

Four reasons why the time for challenger brands is now

By Prashant Kolleri

Four reasons why the time for challenger brands is now Prashant Kolleri, Managing Director - Ins.. Read more

Get happy – how ‘owning’ emotions takes serious work

By Prashant Kolleri

Get happy – how ‘owning’ emotions takes serious work Prashant Kolleri, Managi.. Read more

A tasty opportunity – the search for health AND satisfaction

By Arpit Singh

A tasty opportunity – the search for health AND satisfaction Arpit Singh, Client Service D.. Read more

Decision time – the shifting balance within families

By Edwin Coutinho

Decision time – the shifting balance within families Edwin Coutinho, AVP, Kantar AMRB, E.. Read more

Partnering with the nation’s innovation ambassadors

By Aneesh Sharma

Partnering with the nation’s innovation ambassadors Aneesh Sharma, Executive Director, Br.. Read more

Moving online luxury out of the threat zone

By Andrew Mardon

Moving online luxury out of the threat zone   Andrew Mardon Director Of Consulting Kantar R.. Read more