Twitter Statistics and Facts 2023

In 2023, social media is no longer a choice but a necessity. As soon as we wake up, our eyes search for mobile phones and laptops. Some check their WhatsApp to know the latest happening in the friend circle, and some open the Instagram app to see how their last post went. What about the others? Social media is definitely not only restricted to Facebook and Instagram only.

Well, the others tap on the bluebird icon on the screen to know what is happening in the world. Yes, you guessed it right. Twitter, it is!

Twitter is among the top used social media applications globally. In simpler words, you can say that Twitter is the modern newspaper. Unlike Facebook and Instagram that are trendy to connect with your friends, Twitter connects you to the world. Every major or minor event in the world is updated on twitter in the blink of an eye.

It might not be the only app with several people downloading or using it. Yet it is among the few apps that you can count on for authentic news. A post from the Royal Palace means it is from there only and so with any other celebrity. Almost all the big names in politics, media, Hollywood, and sports use twitter. Not only is it a great source to get news but also to give information. If any news or information is coming from twitter, usually, it is concrete with no doubts.

The Big News

For years, people have characterized twitter by 140 characters. If you know the same only, you should make an account on twitter right now! Twitter has upgraded the character limit to 280 providing more space to express your thoughts. Isn't it great!

The Twitter Timeline

Before we tell you the recent twitter facts, let's tell you a bit how it all started and how far it has come. It would help you understand the growth and how you can utilize the approach to progress.

• 2006 (March)- Jack Dorsey (CEO of Twitter) developed the platform, including Evan Williams, Noah Glass, and Biz Stone.

• 2006 (March) - Jack Dorsey made the first tweet saying, " just setting up my "twttr ."

• 2006 (July) - The efforts of these four paid off, and they officially launched the website named "twttr".

• 2007 (January) - The creators decided to rename the social platform to " Twitter ."
• 2007 (August) - Hashtags came into being. Chris Messina used the first-ever hashtag on the site.
• 2008 (January) - People posted 300,000 tweets on this platform daily.
• 2010 (January) - It was not too late when the NASA astronaut T. J. Creamer posted the first-ever unassisted off-Earth tweet. The message was sent from the International Space Station. Surely, it amazed everyone!

• 2011 (September) - Twitter had 100 million monthly active users globally.
• 2013 - Twitter became public.
• 2013-2016 - With its growing popularity and usage Twitter bought many other corporations, including Crashylytics, Vine, Mitro, Periscope, and Magic Pony.

• 2018 - The site crossed 321 million monthly active users.
• 2019 - The number increased to 330 million monthly and 145 million daily visitors.
• 2023 - By the mid of 2023, 152 million people use Twitter daily.

General Twitter Stats

• Twitter has over 1.3 billion accounts on the network.
• 500 million tweets are sent daily on average.
• 350,000 tweets posted every minute.
• 330 million people visit the site monthly.
• It has over 152 million daily users.
• 11.7 million users downloaded the app from the App Store in Q1 of 2019.
• Twitter has above 35 offices globally to facilitate international users.

The Top Twitter Accounts

• 83% of the leaders in the world use twitter.
• 92% of the leaders of the UN also show their presence on the website.
• Taylor Swift is considered the most influential personality on Twitter.
• Barack Obama has the highest number of followers, with 118 million accounts following him on Twitter.
• Barack Obama also had the most number of retweets on a tweet. His tweet quoted Nelson Mandela, "No one is born hating another person because of the color of his skin or his background or his religion."
• On 29th August 2023, a tweet from the twitter account of Chadwick Boseman, confirming his demise, broke the record. The tweet is the most liked tweet on the internet now, with 5.9 million likes.

Twitter Demographics

• 20% of social media users are present on Twitter.
• Twitter is available in two hundred countries across the globe.
• It entertains over 33 distinct languages.
• 25% of the total Twitter users are based in America.
• Most Twitter users belong to the USA, followed by Japan and Russia.
• Twitter has 247 million users from different parts of the world other than the USA.
• Twitter expects the number of Indian users to rise to 15 million by 2023.
• 24% of Americans have Twitter accounts.

• In the USA, 21% of women use the platform, whereas men's count is 24%.
• Worldwide, 61% of Twitter users are male, whereas 39% are female.

Money Matters with Twitter

• 56% of users make above $50,000 annually.
• In 2019, twitter earned over $3.4 billion from $3 billion in the previous year.
• The highest revenue recorded during Q4 of 2015 came out to be $717 million.

Twitter and Marketing

• A huge number of users on the social platform use it majorly for marketing.
• All the big brands take advantage of the popularity of this platform.
• Any product being introduced in the market expects to have its initial purchases through twitter.
• Out of all the companies and brands present on Twitter, 92% make more than one tweet daily. 42% post 1 to 5 tweets, whereas 20% tweet around 6 to 10 times every day.
• According to surveys conducted, companies with more than 100 employees find Twitter a useful place to market their services.
• Companies have observed a rise in customer satisfaction through twitter (19%↑). Customers say that prompt reply from the brands establishes trust.
• 80% of the users mention a brand in their tweet at least one time.
• Twitter is a growing market for ad placements with ads in over 200 countries now.
• People spent $77.5 million on Twitter ads last year.
• The revenue generated by mobile advertisement turned out to be 80% of the total generated revenue.
• People who use twitter spend 26% more time watching advertisements and videos than other social media platforms.
• Hashtags increase the engagement of your tweet by 100%.
• Tweets with a video in them gains 10 times higher engagement than others.

Bonus Facts

• 80% of people using Twitter are estimated to be affluent millennials by the website.
• The website's algorithm can adjust up to 18 quintillion followers.
• The bird icon of the site is precisely a mountain bluebird characterized by its three flaps.
• The word "Twitter" means birds chirping as well as "a short burst of information." And well, both suit it well.
• "Tears of Joy" emoji is among the most used emoji on any social platform. Yet, on Twitter, it holds the top-most place with usage over 2.7 billion times.
• The current value of twitter is $24.6 million.

Advantages of Twitter

Now that you know how popular Twitter is, you must be wondering what does it provide besides information? If utilized in the right way, each social media platform can be beneficial in the best ways.

• If you are marketing your business or trying to reach out to an official, it is much better through twitter. Twitter works through tweets and retweets. Multiple retweets can help you advertise your product to people you couldn't have reached any other way.
• It also helps you to build relationships with the experts in your field. Anyone on the platform can tag a personality they want. Mentioning the relevant person can get you some piece of advice from them.

• Tired of showing your work to others but no appreciation? Don't worry . Twitter is a platform that enables hundreds of people to get noticed by the right people. Tag the person you think might support your work, and you're good to go!
• Now, this might not seem very convincing to many, but it works. Though mainly twitter is about spreading information to a broader audience, keeping a sharp eye might land some work opportunities.
• Promoting your blog is also quite convenient and straightforward with Twitter. Add a link to your blog with your tweet. Make sure that those 280 characters are compelling enough.
• Thanks to Chris Messina, now you can get across your thought much quickly. Hashtags are an essential tool when you decide to use Twitter . When a massive number of people use the same hashtag with repeated tweets and retweets, it trends. Millions of people see your hashtag who would want to know the story behind that hashtag. This way, you would be able to grab wider consumer attention. If you are only able to trend the hashtag in your country, it ensures thousands of views.

Twitter is an excellent place to get your news from or advertise your product to a broader audience. Sign up today to benefit from this amazing site!